52 Best SEO Experts of 2020: A More Diverse Roundup
SEO has long been dominated by white men, as shown in our recent study on the gender gap in SEO. Thanks to the echo chambers of power and privilege, the…
Want to cut through the noise of cookie-cutter content that doesn’t get noticed? Do you want that content featured in top-tier publications? You’re in the right place.
We create content that makes news
Traditional PR counts on your business being the story or tying your executive’s expertise to the news cycle. Great strategies, to be sure. But not everything your business does is newsworthy, and you can waste a lot of time waiting for the news cycle to hand you opportunities.
Earned media that gets you noticed
Our content is designed to demand attention, whether it appeals to a sense of curiosity, evokes a certain emotion, or offers new insight and a fresh perspective. We create campaigns that are positioned to succeed where so many fall flat.
We start with a winning idea, generated by our team of creatives and grounded in thorough research. We go deep on every topic, probing every angle and anticipating every question. Then we put it all together with crisp writing, engaging visuals, and diligent promotion.
Our Process
Brainstorm.
We brainstorm creative, high-interest topics and use industry-leading resources
to make the piece authoritative. High-quality, proprietary data earns citations from publishers today and keeps generating links well into the future.
Design & Development.
Our production team ensures your campaign is visually appealing and easy to consume and share. From the choice of insights featured, to the way they are presented, the visual design and the write-up, every detail is aimed at maximizing your results.
Promotion.
Our promotions team begins by pitching your campaign to the highest-tier publishers and media outlets. Then we move on to targeted regional and mid-tier outlets. We take advantage of syndication networks wherever possible to ensure the broadest coverage for every campaign.
Our work is featured in top-tier publications
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