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32 to 57 Domain Rating Increase in One Year for JobSage

We created Digital PR thought leadership content, which increased the site’s domain rating, organic traffic, and brand presence.

The numbers speak for themselves.


links generated in one year

32 to 57

domain rating increase


organic traffic increase

The Problem

JobSage is an employee transparency platform founded in 2020. They aim to help job seekers find companies that fit their core values by asking employees questions about inclusion, growth, purpose, feedback, flexibility, and compensation.

As an early-stage startup with a low domain rating, they were struggling with organic visibility and brand recognition.

The Strategy

Since JobSage was a relatively new site, they only had a few hundred referring domains.

However, their unique mission and accomplished founders allowed us to position JobSage as a thought leader in workplace diversity and inclusion.

We leveraged this by creating thought-provoking Digital PR content about corporate mental health, human resources, and workplace culture.

Notable Placements

  • fast company logo
  • quartz logo
  • us news logo
  • huffington post logo
  • msn logo
  • business insider logo
  • marketwatch logo
  • inc magazine logo
  • cnbc logo
  • New York Times logo

The Results

jobsage graph

We generated 551 links with notable placements in MSN, CNBC, MarketWatch, and more.

These links helped the site’s Domain Rating increase from 32 to 57 in a year. The newfound authority caused multiple pages rank better, resulting in 3,312% increase in organic traffic.

Ready to head north?

Find out how we can help you achieve your goals by setting up a call with Nicole, our founder.

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