How North Star Inbound Earned 1200+ Top Tier Links for Quality Logo Products
With a mix of thought leadership and tangential content, we leveraged our data studies to generate over 1,200 links from publishers such as USA Today, The Los Angeles Times, FOX News, The Chicago Tribune, The Independent, People Magazine, and many more.
The numbers speak for themselves.
1,200+
links earned
112
links per piece, on average
79%
increase in organic traffic
The Problem
Quality Logo Products helps businesses and individuals create customized promotional products. Despite being a major player in the space, lower authority sites were beginning to acquire links and outrank them.
They came to us to help them improve rankings and traffic to priority pages.
The Strategy
Our team evaluated their customer base and identified branding, advertising, and HR professionals as their primary audiences. We leveraged these spaces to create pieces that resonated with their targets and reporters.
Coming up with relevant and newsworthy content in the promotional products space can be a challenge, and many campaign ideas in the trade show and promo spaces had been done. However, we conducted data studies to create a variety of thought leadership pieces, tangential content, and timely topics, earning high-quality links without saturating one market.
“They always do the right thing. Like in any engagement, we had disagreements, but they’ve shown a lot of character, and it buys a lot of confidence and trust.”
The Results
Since the beginning of our engagement, we’ve earned over 1,200 links to Quality Logo Products. Coverage from high-quality publications includes USA Today, Sports Illustrated, Los Angeles Times, People, FOX News, Chicago Tribune, The Independent, and CBS Sports.
Additionally, our stories have reached over 19 million people and resulted in 192,000 social shares. All this coverage translated into increased site authority and over a 79% increase in site traffic.
Notable Placements
Content Examples
The Best and Worst Sports Logos
41 links including placements in Sports Illustrated and East Bay Times
Ready to head north?
Find out how we can help you achieve your goals by setting up a call with Nicole, our founder.
