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25X increase in organic growth for equipment rental marketplace

Huge gains in search traffic don’t happen overnight. They come from a long-term vision and commitment to quality content. Our 3-year partnership with BigRentz helped them grow their monthly search traffic from 4 figures to 6, month after month.

The numbers speak for themselves

increase in monthly visits
links built
traffic value

From modest beginnings to market leaders

How North Star Inbound helped BigRentz grow organic traffic by 290% annually for 3 years.

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The Problem
How to create engaging content in boring niches

BigRentz approached us wanting a content marketing partner to help drive organic growth. They felt hampered by being in a “boring” niche and by competing with entrenched brands whose authority was well-established.

The Solution
Create niche-specific content

We leveraged our broad knowledge of content marketing and link-building tactics to create relevant content that we knew would attract links.


After establishing a foundation of authority we broadened the strategy to layer in search-driven content focusing on top and middle of funnel terms that drive leads as well as organic traffic.

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The Result
Near term jumps in traffic with impressive annual growth

Just 4 months into the engagement, the site’s traffic jumped by 20%. Over the course of the following 3 years, North Star Inbound created dozens of pieces of content and earned over 1700 links.


The content was mentioned by notable sites such as the University of Pennsylvania website, CBS News Radio, and FOX News affiliates.


As a result of a consistent investment in content and promotion efforts, BigRentz saw an annual increase of nearly 285% year over year and a total gain of 2500%. The site went from 4 figures to 6 figures in monthly organic traffic and organic became its largest lead generator in that time.


Our content consistently outperformed other vendors in its ability to grow organic traffic and leads.

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“Lead generation from our SEO channel has grown year over year. SEO has been one of the major factors in the success of the company, converting the bottom of the funnel to sales.”

Lior Zitzman

Director of Digital Audience, BigRentz

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Let’s grow together

Find out how we can help you achieve your goals by setting up a call with Nicole, our founder.

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