619 Links For HomeAdvisor in 16 Months

We earned HomeAdvisor positive, high-tier media coverage and created an internal linking strategy that passed equity to priority pages.

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The numbers speak for themselves.

619

links in 16 months

41

average Domain Authority of links

1 in 5

links were Domain Authority 70+

The Problem

HomeAdvisor is a home services marketplace that connects homeowners to screened professionals. In early 2021, their sister site, Angie’s List, rebranded to Angi and HomeAdvisor rebranded to HomeAdvisor powered by Angi.

They partnered with us to raise brand awareness through high-tier press coverage and pass link equity to priority pages.

The Strategy

Historically, HomeAdvisor’s link building strategy leaned on topics that weren’t relevant to their brand. We helped them refocus their strategy and create linkable content about home renovation and home buying.

Operating within strict topical constraints can make it difficult to earn links. However, with home inventory and interest rates constantly in the news, we knew that we could leverage Digital PR to uncover data that journalists were interested in.

In addition to pitching unique data, we leveraged their subject matter experts to provide journalists with exclusive commentary.

This approach appealed to noteworthy journalists, generating placements that put HomeAdvisor in front of their desired audience – homeowners.

Notable Placements

The Results

We earned 619 links for HomeAdvisor in a 16-month timespan. Nearly 1 in 5 links were from a site with a Domain Authority of 70 or above.

HomeAdvisor was pleased with the high-tier relevant press coverage from publications like Rocket Homes, Apartment Therapy, the National Association of Realtors, and Domino.