156
Add-to-cart
The Payoff
When the content became a profit center
Monthly add-to-cart conversions from NSI content (selected months), November 2022 to January 2024
January 2024 conversion mix
What one month of NSI content drove on the blog
59
Click-to-call
29
Lead generation
26
Purchases
By January 2024, a single post (Dumpster Rental Prices) drove 36% of all content-attributed conversions on the blog, more than every other piece combined.
